Petissi Creator Guide (In Progress)

Say these

Four selling points

Work at least three into the video. Number 2 is the one that makes people click.

Keep it under 30 seconds

The shape of the video

For Petissi creators only

Three things, every post

✓Collab invite to @petissi_official

✓#Petissi_pets in the caption

✓Paid partnership label on

Everything below explains each of these. Four minutes, start to finish.

Format A

Talking to camera

30–45 seconds · 9:16 vertical · natural light

1 — Hook  3–5s

Pick one angle. Say it in the first three seconds, before anything else.

“Okay, I finally found the perfect matching necklace for me and my dog.

“I just designed a set of matching jewelry for me and my baby and it’s too cute.

“If you secretly love matching with your dog, you need to see this.

“If you’re stuck on what to get your dog — or a friend who has one — look at this.

“I did not expect pet jewelry to be this beautifully made.

“This might be the prettiest set of jewelry I’ve gotten all year.

“They actually made exactly what I designed for me and my dog.

These are starting points, not a script. Say it however you’d say it to a friend.

2 — What it is  12–18s

Say at least 3 of these 4

Optional, if they fit:

• •Wear it on its own, or layer it with your everyday jewelry
• •Swap in different charms to make it yours
• •Good for photos, birthdays, Gotcha Day, or as a gift for a pet parent
• •No two pieces look quite the same, because the stones don’t
• •The owner side comes as a necklace, a bracelet, and more
• •Collars detach — leather and braided cord for everyday, add the crystal section for walks

Example script

So I found out you can design your own jewelry for your pet on Petissi’s site. My favourite part is you pick the necklace first — there are crystal ones, pearl, 18k gold — then you add your charms and build the whole thing around you and your dog.

I picked [gemstone] because [reason], and added [charm].

They use real natural gemstones, so the colour and the veining is a little different on every single one, and it’s all handmade — the quality is honestly lovely.

3 — Close  10–15s

Four shots we need in here:

• •Your dog wearing theirs, on their own
• •You wearing yours, on your own
• •The two of you in frame together
• •One or two close-ups on the gemstone or charm

Then send people to the customizer. Pick a line, or write your own:

“If you want to design a matching set with your dog, go have a play with Petissi’s customizer.

“Honestly the best part was building it — getting back something you designed yourself is so satisfying.

“They have so many crystals and styles, I’m already planning my next one.

“Build one around your pup’s coat and personality — I really want to see what you come up with, drop them in the comments.

Finish with your code: “Use my code [YOUR CODE] for 20% off.”

Format B

Aesthetic edit, no voice

20–30 seconds · 9:16 vertical · natural light

I designed it → they made it → we wear it together.

Do

✓Film vertical, in daylight or beside a window

✓Screen-record the customizer if your pieces were customized

✓Get you and your dog in frame together at least once

✓Keep the pieces in frame and in focus

✓Let your dog be a dog — sniffing, zoomies, blinking

✓Wipe the gemstones first; they catch light beautifully

✓Appear wearing your own pieces if you’re on Option B, or on Option A with the complete set

Don’t

✗Any filter that changes the gemstone colour — that’s the product

✗Heavy colour grading over the pieces

✗Competing pet brands visible in the shot

✗Music with explicit lyrics

✗Re-cutting an old video with the piece dropped in

✗Leaving a collar on unsupervised to get the shot